When was the last time you searched for a business or product in the Yellow Pages? Search engines are the primary tool used by consumers and businesses looking for products and services. They may have already decided to buy and have just not decided from where or whom.
Search is how customers find your business and Search Engine Optimization (SEO) is the process of designing and developing web sites to achieve high rankings in the major search engines using ethical search engine optimization techniques and patience.
SEO drives traffic to your site. If your site is not optimized for organic search you won’t be found within the first few pages of results and most buyers do not look beyond the first few pages.
The most effective web sites, those most readily found using common search terms, are built with SEO in mind in design, development, and content creation.
Based on two years of research conducted by retail marketing firm RevTrax, the study discovered that “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.” In other words, paid search has 6:1 impact on offline sales over e-commerce.
SME Site Design designs and develops web sites from the ground up with SEO built-in.