Your customers are mobile, agile, and connected.
- Use of mobile devices to access websites is growing at 1% per month.
- According to estimates by the ITU (2011) there are 1.2 billion active mobile-broadband subscriptions in the world. That is 17 percent of the global population.
- USA has 322.9 million subscribers (102.4 percent of population) in June 2011 (CTIA).
- Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web.
- Over 85 percent of new handsets are able to access the mobile Web
- Even in the US, 25 percent of mobile web users are mobile only
What consumers do on the mobile web.
- 33% found store locations
- 21% Compared product prices
- 20% Researched product features
- 19% Found coupons or deals
- 17% Made shopping lists
- 17% Checked product availability
- 16% Used deal-a-day
Source: comScor.com State of the U.S. Online Retail Economy in Q4 2011. Gian Fulgoni, February 2012
Do you still think you don’t need a mobile site?
You can download it here at www.kpcb.com/internettrends2011
Great source of facts about internet growth, mobile-internet, E-Commerce, maybe where it’s going and other things. I loved slide #29 depicting U.S. Retail E-Commerce Sales v. U.S. Total Retail Sales, #30 depicting the steady increase of E-Commerce sales ~8% of U.S. of Total Retail Sales and continuing to increase – when you’re talking about $450 billion, 8% is a huge number, and #33, Reasons for in-store purchase abandonment among U.S. smartphone users: “Found it on-line for a better price” 52% and “Found it at another store for a better price” 51% – comparison shopping using a mobile device.
Something like 46% of retail business are still not on-line, while the benefits are clear. Their competitors are, they’re huge, and they are Amazon, Target, et al. Small businesses I talk to either just have no interest – they don’t think they need one; they think it is too expensive – applies no matter how much it costs, or more often they are working on a site but have not had time to provide content putting the project on-hold – they still don’t think they need one.
So when was the last time you researched a purchase or looked-up a business in the Yellow-Pages?