What consumers did on the web Q4 2012 – they shopped

In Q42012 E-Commerce represented 10% of all discretionary dollars spent, meaning that online sales accounted for one in every ten dollars spent for the first time in a full quarter. Online sales growth continues to outpace offline, with online retail posting a 14% year-over-year growth rate in Q4. That’s seven times greater than the offline retail rate.”

Source: comScor.com, State of the U.S. Online Retail Economy in Q4 2012, Gian Fulgoni, February 2013

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